Black Entertainment Television

Black Entertainment Television

Here is the link to my presentation!

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4 thoughts on “Black Entertainment Television

  1. As I researched Robert Johnson, I learned that he was the first African-American billionaire. It’s interesting to me that it took until 2002 for the first African-American billionaire to arise.

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  2. Thank you for that. That was simply a mistake/typo on my part. My source does state that he was the first African American billionaire, not millionaire. I apologize for the mistake! I find it interesting as well, but of course the number of black billionaires has constantly been on the rise since then.

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  3. Terri, why do you think BET was so successful in targeting a niche audience? Like was it simply a large need for black-oriented TV or was it something more along the lines of their marketing, strategy, etc…

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    1. Ari, I think it was the fact that it was essentially unprecedented. Before BET, I am not sure that there were any stations that were broadcasting programs for a black audience. I did not see much about their marketing playing a role in their success. All of my research stated that it was because of the fact that there was such a large demand for it. Now, strategy could have played a role if you count the fact that their strategy was targeting a certain demographic. Thank you for the question!

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